Archive for category Author Professional Development

Free Webinar for Authors on “How to Sell More Books, Non-Returnable to Non-Bookstore Buyers”

APSS_New_Jersey_Logo_CMYK_smAttention Authors

The New Jersey Chapter of the Association of Publishers for Special Sales (APSS) is hosting a free webinar for authors and indie publishers on February 9 at noon to help authors and publishers increase book sales. The webinar, “Introduction to Special Sales: How to Sell More Books, Non-Returnable to Non-Bookstore Buyers,” is being presented by Brian Jud, APSS executive director. To sign up, visit: This free webinar is open to members and nonmembers. The recorded webinar will be available for member access after the live event.

According to Kathy Miller, president of the APSS New Jersey Chapter, “the term ‘Special Sales’ is unclear to many people. This webinar will educate attendees on the massive opportunity authors have in selling books to non-bookstore buyers.”

Jud adds, “every year, more books are sold to buyers in market segments outside of bookstores than are sold in bookstores, and they can be sold more profitably, in large quantities, and on a non-returnable basis. These include buyers for discount stores, warehouse clubs, corporations, associations, schools, the military, and many more. In this presentation you will discover how to find new markets for existing titles, locate new users for your existing information, and find how to repurpose your basic information anDonna R. Thompson - Owner of Woodpecker Press and Publisher of Big Bold Businessd increase your sales and profits.”

Woodpecker Press owner and publishing director, Donna Thompson, has been appointed as the Communications Coordinator for the new New Jersey Chapter.

The Association of Publishers for Special Sales (APSS) mission is to become known as the premier source of information, education, and help for publishers of high-quality content published in printed, electronic, or audio form for sale to consumers, non-bookstore retailers, and non-retail buyers. APSS provides high-quality, functional, and innovative sales and marketing resources that enhance content producers’ efforts to grow their businesses profitably. Publishers know there is always much to learn in the fast-changing book-selling industry. APSS is a dynamic, growing organization dedicated to the success of its members and provides members with benefits that will help them sell more books, make more money, and raise their standing as experts in their field. For more information, visit

No Comments

Let’s Talk Publishing: Content Considerations

Book Basics: Content Considerations

As an author, you should know…

  • who will read your book. What audience are you targeting?
  • if you will be sharing your expertise, providing insight, offering new ideas, telling a story, explaining history, or writing something else. Think about what you want to say. Have a plan. Do your research. Write well.
  • you must provide value to the reader. Always keep that in mind during the writing process. Don’t waste the reader’s investment of time and money on your book only to leave them disappointed. To earn great reviews or testimonials, you must provide excellent, well-written content.
  • of course, your manuscript should be your original work, and writing it is just the beginning.
  • you will need an editor, proofreader (and no, they are not the same), and a book designer…and they should be experienced professionals.
  • you will be rewriting, revising, fine-tuning, and rereading more often than you figured during the “I’m going to write a book” dream phase. Embrace it!

Nowadays anyone can self-publish a book. Writing one is a different story. Just give it a try sometime. It’s not so easy. But, if you’re passionate and determined to do so, this list is meant to help you as an aspiring author know what to consider before you start. Read it a few times and really think about why your book will be important to your readers.

Have a question about publishing, watch for our “Ask the Publisher” call-in sessions that we’re planning in 2014.

No Comments

Self-Publishing Book Expo, October 22 in NYC

We just learned about an upcoming event that should be of interest to self-published authors or those who someday hope to self-publish. The 2011 Self-Publishing Book Expo is an all-day affair at the Sheraton Hotel in New York City on October 22. There will be an exhibit area, panels and seminars, one-on-one manuscript evaluation sessions, and a keynote address by Dan Poynter, an author, publisher, and one of the pioneers of modern self-publishing. Check out our “Author’s Bookshelf” on the WP home page for links to Dan’s Self-Publishing Manual, Volumes 1 and 2. These are great books on self-publishing.

You can check out the details at Note that the discount registration period ends on September 15.


No Comments